With the support of UK Sport, the UK Strength and Conditioning Association launched in 2004. It has since grown to represent over 2,600 members who are supported in maintaining the highest standards of practice, knowledge and research in their field.
Despite already having a website, UKSCA wanted a complete change of focus. They wanted to prioritize the user experience and promoting specific areas of their work. With developers in place, they appointed me to work on the UI/UX of the website to make sure it was easy to find information and was easy to use.
A robust website that meets the needs of the organisation and its member base, centred on a strong core user experience and balanced visual design. I delivered a site built in HTML, CSS and JS that I passed to their team of developers to integrate the back-end system.
The design was planned from the ground up, with several layers of interactions.
With the site featuring so much content, I worked to develop content that was easy to access, but not overwhelming.
I delivered a design that was consistent, reusable and scalable.