SNR Audio

People choose them the way they choose what to read, which is to say emotionally, on a recommendation, or because something about it caught them.

Most sites selling audio do not reflect that at all. They default to a grid of covers, a search box and a cold, catalogue-driven feel that could be selling anything. It is efficient and it is completely forgettable.

SNR Audio needed the opposite. The whole proposition rests on the pleasure of a good story well told, so a corporate, transactional site would have been working against the product it was selling.

Warm illustrations throughout give it a handmade quality that stock photography could never manage, and they carry personality on pages that would otherwise be plain.

Playful interactions and smooth animations add a sense of life to the browsing experience. The intent was for it to feel like talking to someone who genuinely loves audiobooks, rather than being processed by a shop.

None of that was decoration for its own sake. For a product bought on feeling, how the site feels to use is part of what is being sold.

It stands apart from the category simply by being human, which turns out to be a lower bar than it should be and a genuine advantage where nobody else is trying.