Dorothy Street

That sets a high bar, because a production company's website is judged by the same people who judge their films.

The difficulty with any showreel-led site is that the two things you want most tend to work against each other. Rich video and full-bleed imagery are what sell the work, and they are also what makes a site slow. A beautiful site that takes six seconds to show you anything has already lost the person it was trying to impress.

On top of that, the case studies needed to feel like stories rather than a grid of thumbnails, which is a harder structural problem than it sounds.

That gave every case study a consistent narrative shape to sit inside.

That is what lets the work feel considered rather than assembled, and it means new projects slot in without a redesign each time.

Performance was treated as a design constraint from the start rather than something to fix at the end. The site is built with 11ty and deployed on Netlify, which keeps it static and fast by default, so the visual ambition never comes at the cost of speed.

Narrative flow drove the layout. Pages are paced to move you through a story, with room for images to land rather than fighting for attention.

The case studies are presented with a clear sense of purpose.

It looks like the work it represents, which for a production company is most of the job. Just as importantly, it loads quickly enough that nobody leaves before the first frame appears.