One Abacus accountants offers small businesses and freelancers accountancy and bookkeeping management. They wanted a complete redesign of their original site with an emphasis on what they provide for the industry.
One Abacus had an SEO campaign and strategy ready to be implemented and wanted a website that could support it. I had to be careful in ensuring that the content transferred over in the migration so there would not be any negative impact when the SEO campaign was executed.
I worked with Ryan at One Abacus to create a new brand personality. I addressed the current sites major issues by giving the brand purpose and direction. I introduced illustration to give the site a unique and memorable feel and spent time making sure site loaded quickly, as this was a major issue with the current website.
The site features illustration that gives the website a strong visual identity and presence.
The website is highly optimised for performance, scoring 99/100 in Google Lighthouse.
The site feels intuitive, easy to use and easy to find information.