WDI Consulting
Leadership, culture, and performance reimagined
A structural solve for a consultancy with four service areas, client stories, insights and a podcast, organised so none of it gets lost.
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Minsk #31327b
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Violet #4f46e5
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Honeysuckle #eefe80
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Selago #ededfc
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Black #202020
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White #ffffff
WDI Consulting needed a site that could carry a lot of depth without feeling heavy. Their work spans four connected service areas, a strong body of client stories, insights and a podcast, so the challenge was structure: making it easy to move from a high-level overview into the detail without losing people. I built a clear navigation that lets each service stand on its own or read as part of a wider whole, and gave the homepage a calm, confident rhythm that moves from positioning to proof to action. Video reels and full-width imagery add warmth without slowing things down, with everything tuned to load fast and perform across every device. The result is a site that handles a broad, layered offer with real clarity, and feels as considered as the work behind it.
The Challenge
WDI Consulting had a lot to say, which is a better problem than the alternative and still a problem.
Their work spans four connected service areas, alongside a strong body of client stories, insights and a podcast. Each part earns its place. Put them all on a site without a plan and you get something that feels heavy and hard to navigate, where the depth becomes a liability instead of proof of expertise.
The four service areas made it harder. They need to stand on their own, because a client usually arrives looking for one specific thing. They also need to read as part of a wider whole, because the value of the offer is in how they connect.
The Approach
This was a structure problem more than a visual one, so navigation came first. I built it so each service area works as its own destination while still sitting clearly within the bigger picture, which means nobody has to understand the whole offer to find the part they came for.
The homepage follows a deliberate rhythm, moving from positioning to proof to action. That sequence does a lot of work on a site with this much material, because it gives someone a path through rather than a menu to solve.
Video reels and full-width imagery add warmth to what could otherwise feel dry, with everything tuned to load fast across every device.
The Result
A site that handles a broad, layered offer with real clarity.
The depth is all still there, but it no longer sits in the way. Someone can go straight to the service they need or work through the wider story, and either route makes sense. It feels as considered as the work behind it.
