RHF Fans
The UK’s leading experts and manufacturers of Centrifugal & Axial fans.
A relaunch for a UK industrial fan manufacturer, built to make a technical product range navigable and to look as considered as the engineering behind it.
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I collaborated with RHF Fans, a leading UK manufacturer of centrifugal and axial industrial fans, to redesign and relaunch their digital presence. Working within a modern Jamstack framework, I delivered a sleek, conversion-optimised website that emphasises clarity and performance. Featuring clean typography, intuitive navigation, and responsive layouts, the site reinforces RHF’s engineering excellence while ensuring fast load times, scalability, and ease of content updates. This project successfully aligns RHF Fans’ online identity with their position as industry experts.
The Challenge
Industrial manufacturing is one of the harder sectors to design for, and the reason is the audience.
Someone researching centrifugal and axial fans is rarely browsing on impulse. They are an engineer, a specifier, or a buyer working to a set of requirements, and they arrive with a specific application in mind. They need to establish two things quickly: that the range includes something suitable, and that the company behind it genuinely knows what it is doing.
That second point is where a lot of manufacturing websites fall down. The engineering is excellent and the website undersells it, which leaves a credibility gap between what the business is and how it appears online. RHF had decades of expertise that their site was not communicating.
The Approach
Technical content lives or dies on typography, so that is where a lot of the design attention went. Product information needs a clear hierarchy, generous spacing, and a structure that lets someone scan for the detail they need rather than reading every line to find it.
Navigation was built around how buyers actually search, which means by product type and application rather than by how the company happens to be organised internally. It sounds obvious and it is surprisingly often ignored.
The build itself uses a Jamstack setup, so the site loads quickly, scales without fuss, and gives the team a straightforward way to update the range as it changes. A product catalogue that is awkward to maintain gradually goes out of date, and an out of date catalogue costs enquiries.
The Result
RHF now have a site that matches their standing in the industry. It is fast, it reads clearly on any device, and it presents a technical range in a way that respects the reader's time.
Just as importantly, it is straightforward for the team to keep current, which is what determines whether a site like this still works well in three years.
