Collins Construction

That is a genuine advantage, and it is also a lot to communicate without the site turning into a wall of credentials.

The audience makes it harder. Fit out work is commissioned by developers, architects and project managers, people who look at a lot of construction websites and can tell very quickly whether a company operates at their level. They are not reading marketing copy. They are looking for evidence of similar work, at a similar scale, done well.

So the site had to carry real depth across expertise, sectors and projects, while still letting someone find the one thing that tells them Collins can handle their job.

I gave the site a clear route through expertise, sectors and projects so nobody has to guess where anything lives or work backwards from a menu to find a relevant example.

The design is deliberately understated. In a sector where the work itself is the strongest argument, the job of the design is to get out of the way and let strong project imagery carry the weight. Confident typography, generous space, and nothing competing with the photography.

The build is fast and modern, and performs properly on a phone as well as at a desk, which matters for an audience that is not always sitting in an office when they look something up.

Someone can arrive, understand the breadth of what Collins do, and find relevant proof without hunting for it. For a business whose reputation was built over seven decades, the site now reflects that rather than understating it.