← All services
Bespoke Web Design Services
Websites designed around your content and your customers, for businesses in London and across the UK. Then built by me, so what you approve in Figma is what goes live.
Remote · London & UK
Web design with a personal touch.
Rated 5 out of 5 on Google
Web Design
Designed Around Your Customers
A lot of web design starts with a template and fills in the gaps. I start with who your customers are, what they're looking for, and what you need them to do next, then design the pages to make that easy. Phone first, big screens after.
I've designed websites since 2011 for everyone from local businesses to the NHS, and I still design every one myself.
-
Research Before Layouts
We start with a conversation about your business, your customers and who you're up against. I plan the pages and what each one needs to do before any visual design happens, so the design solves the right problem.
#1 -
Designed in Figma, Phone First
You'll see wireframes first, then full designs for phone and desktop. Two rounds of feedback are built in, and you can click through a prototype before anything gets built.
#2 -
Accessible From the Start
Contrast, type size, focus states and clear forms are part of the design from day one, not a fix at the end. The site works for more people, and that helps with search too.
#3 -
Designed by the Person Who Builds It
Because I build what I design, every layout is one that will work in a browser, load quickly and be easy for you to update. Nothing gets lost in a hand-off to a developer guessing what was meant.
#4
2013 - 26
Web Design Projects
-
-
-
Design · Build · Brand · 2026
WDI Consulting
A consultancy with a lot to say, and none of it gets lost.
-
What You Get
Everything a Website Needs
Every web design project includes the same essentials, whatever its size. The size of the site changes the price, not the care that goes into it.
See typical costs →-
A discovery call and written brief
We talk through your business, your customers and your goals, then I write it up so we agree on what we're building.
-
A plan of every page
What each page is for and what goes on it, agreed before any design starts.
-
Wireframes first
Simple layouts to get the structure right before colour and detail.
-
Designs for phone and desktop
Full designs in Figma, with a clickable prototype you can try before anything is built.
-
Two rounds of feedback
Built into the timeline, so changes are part of the plan rather than an extra.
-
Accessibility designed in
Contrast, type sizes, focus states and clear forms are there from the start.
-
Search basics set up
Page titles, descriptions, headings and structured data, so Google understands every page.
-
Built by the person who designed it
If I'm building it too, nothing gets lost between design and development.
-
Launch and handover
I handle the launch, and show you how to update the site if you're editing it yourself.
A good fit if
- You want a site designed around your customers, not a template
- You'd like to work with one person from first call to launch
- Your website needs to bring in enquiries, not just exist
Probably not the right fit if
- You need a full site live in a week or two
- You're after a theme filled in as cheaply as possible
- You need a team on hand for changes every day
Not sure whether a freelancer or an agency suits you? I wrote about how to choose.
Process
How I Work
A straightforward four-step process from brief to launch. Most projects take 8 to 12 weeks.
See the full process →-
01 ~1 week
Discovery & Brief
A conversation about your goals, audience, and timeline. I put together a clear proposal, so there's no guesswork.
-
02 ~4-6 weeks
Design
Wireframes then full visual design in Figma, with two rounds of feedback before anything is signed off.
-
03 ~2-4 weeks
Build
Clean, performant code that's fast, accessible and tested. CMS and integrations set up and ready to go.
-
04 ~1 week
Launch & Handover
Thorough QA, go-live on your schedule, full documentation, and 30 days of post-launch support.
Web Design Questions
Frequently Asked Questions
-
What does your web design process include?
Discovery, a plan of the pages, wireframes, then full visual design in Figma for phone and desktop. There are two rounds of feedback before anything is signed off and handed into the build.
-
How much does web design cost?
Every project is quoted on its own, from a single landing page to a large site. The pricing page shows typical ranges and what moves the price.
-
How long does a web design project take?
Most full sites take 8 to 12 weeks from brief to launch, and design is usually four to six weeks of that. A one-page site can be much quicker.
-
Can you redesign an existing website?
Yes. I'll look at what's working first, keep the content and URLs that matter, and redesign around the parts that aren't.
-
Do you use templates?
No. Every design is made for your business, content and customers. I'll reuse patterns that are proven to work, but the design itself is yours.
-
Can you design and build the website?
Yes, that's how most of my projects run. I design it, build it, and look after the launch, so you deal with one person from start to finish.
-
Do you only work with businesses in London?
No. I'm based in London and work with businesses across the UK. Projects run over video calls, email and shared Figma files, so where you're based rarely matters.
-
What do I need to have ready before we start?
Less than you might think. A rough idea of what the site needs to do helps, along with any existing content or branding. If you need help with copy or images, we'll plan it in, and the pricing page explains how that affects the cost.
Further Reading
Before You Hire
-
No. 028 · Costs
How Much Does a Website Cost, and How Long Does It Take?
The three questions I get asked most often, answered properly. Real pricing, honest timelines, and the systems I use to design and build websites.
11 min read -
No. 027 · Planning
What I Learned Building Websites for the Public Sector
Public sector and health work comes with a level of scrutiny that most commercial projects just never reach.
4 min read -
No. 022 · Planning
Website Brief Template: A Sample Web Design Brief
A free website brief template with a worked example. What to include in a web design brief, how much detail to give, and a copy-and-paste version you can fill in.
4 min read
Clients
Who I've Worked With
Rated 5 out of 5 on Google
-
“Fantastic company to entrust with our new website. Ryan is great to work with, efficient, prompt & with an excellent eye for detail. Wish we had found him sooner!”
Solar Panel Cleaning Services Ltd, Google review -
“I was very impressed with Ryan’s work. He is a gifted designer who clearly is on top of his game.”
Maxim Osadchiy, Google review